Every day I read about things that are now happening, things that people previously thought would never happen.
Guess what? It’s happening and this is just the start. I’ve spoken to many CEO’s in my life and told them about things that are going happen and their response has always been the same, “No, it will never happen.’”
Why do people say this? Two reasons.
First, Confirmation Bias - We interpret facts to confirm our beliefs. “Confirmation bias is a tendency to search for or interpret information in a way that confirms our preconceptions, leading to errors. We want to be exposed to information and opinions that confirm what we already believe. We have a desire to ignore, or not be exposed to information or opinions that challenge what we already believe.”
“Even in cases where people do expose themselves to alternative points of view, it may be a form of confirmation bias, in that we want to confirm that the opposition is, indeed, wrong.” Even as you are reading this, lots of people will be coming up with reasons why I am wrong.
I feel sorry for the 300 people hat lost their jobs earlier this year at ASDA, and all the people that lost their jobs at BHS. Remember this line, “I’m telling you, the internet won’t take off."
The second reason, highly paid people that have lots of money left over every month after they pay their bills and mortgage, don’t understand what their customers feel like every month. They lack empathy, they don’t feel like their customers.
All the legends in retail understood what their customers felt. It’s hard, but learn to listen and don’t say "It will never happen." You never know, you may be able to look back in a few years and say, “You were right, it did happen.”