Every day I read about things that are now happening, things that people thought would never happen, things that people said would happen, and the response was, “It will never happen.”
Guess what, it is going to happen, and this is just the start. I’ve spoken to so many CEO’s in my life and told them about things that are going happen and the response has always been, “No, it will never happen.’”
Why do people say this, two reasons?
First, Confirmation Bias - We interpret facts to confirm our beliefs. “Confirmation bias is a tendency to search for or interpret information in a way that confirms one's preconceptions, leading to errors. We want to be exposed to information and opinions that confirm what they already believe. Have a desire to ignore, or not be exposed to, information or opinions that challenge what they already believe.”
“Even in cases where people do expose themselves to alternative points of view, it may be a form of confirmation bias, in that they want to confirm that the opposition is, indeed, wrong.” Even as you are reading this, lots of people will be coming up with reasons why I am wrong.
I feel sorry for the 300 staff at ASDA that have just lost their jobs, all the people that lost their jobs at BHS and many other companies that are now closed. I told you, "The internet would take off."
The second reason, highly paid people that have lots of money left over every month after they have paid their bills and mortgage, don’t understand what their customers feel every month. They lack the empathy that is required to feel like their customers.
All the legends in retail understood felt what their customers felt. It’s easy, isn’t it? Obviously, it’s not. Your staff know what’s going to happen, but when they say something, the response is "Don’t worry, it will never happen."
It’s hard, but learn to listen and don’t say "It will never happen." You never know, you may be able to look back in a few years and say, “You were right, it did happen.”